Instagram was made available on the Appstore and Google Play in 2010 and became an almost instant success. Today, over 700 million people are active every month on the photo-sharing platform. In the United States alone, 28% of adults have an Instagram account. People from all over the globe use Instagram and its popularity continues to grow every day.

With so many viewers, Instagram offers businesses an opportunity to grow their business and interact with their customers on a personal level. It’s also a great tool for launching new products and getting feedback from customers.

Instagram users engage with brands much more on Instagram than on other social platforms. Why is engagement so important? Well, engagement, put simply, is your ability to connect with your customers. Customers who feel they connect with a business are more likely to purchase services or products from that business and recommend that business.

Marketing Your Business on Instagram

First, decide on the audience you want to connect with on Instagram. What’s their average age? Are you looking to connect with local or global audiences?  What interests would your target audience have? What motivates them? Answering these questions will help you pinpoint just who your target audience is.

Next, make sure your username represents your company and makes it easy to find. If customers are not able to find you they won’t be able to interact with you! You will also want to make sure your username reflects your brand’s personality. What’s your company’s voice? Are you bold and adventurous? Refined and professional? Make sure you’re consistent with your brand personality and content. Random and disordered content can deter followers and make your business seem unprofessional.

Businesses on Instagram post around 5-6 times a week. This steady stream of content keeps followers interested and increases your company’s reach. Make sure you are posting quality content and be consistent! Your Instagram following will continue to grow!

Editorial calendars are a great way to keep track of what you want to post and when you should post it. Set a goal of how many posts to make weekly (remember, 5-6 is the weekly business average) and write it down on your calendar.

Are you planning to launch a new project? A month before it’s due to launch, post a teaser photo on Instagram. If there’s a certain holiday coming up, plan to post content related to the holiday. The editorial calendar is truly the best way to plan your content and make sure it’s relevant and engaging!

Other Instagram Tips

There are certain times every day when your content is more likely to reach your audience. Try to avoid posting around 3:00 p.m. – 4:00 p.m. in your target audience’s time zone.

Don’t overdo it on the filters. Users love bright, colorful images, but try to get as much natural color as possible. Pick two or three filters you like and use them occasionally.

Learn how to hashtag! Posts with hashtags tend to get more views. But, same as the filters, don’t overdo it! Balance and consistency are key!

If you want to learn more about social media and Instagram marketing, check out This is a great site to learn how to market your business on social platforms and optimize your content for sharing!

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