Are you finding it hard handling the new Instagram algorithm? You aren’t alone.

The rules for playing on Instagram has changed, and many brands are trying to come to terms with the new Instagram algorithm to get the best out of their engagement. However, there are a few tips that you can make use of to make sure you not only beat the algorithm, but you stay at the top of the Instagram news feed each day.

Change Your Follow/Unfollow Strategy

If you have been on Instagram for a while, you understand how the follow/unfollow strategy works. The bad thing is that the strategy you are used to doing work as well as it should anymore, and you need to switch it around a bit.

If you have been doing it randomly, it is time to get more focused and follow only relevant people. Take time to know what type of people add value to your account and go after them rather than following people blindly. You can get the right followers by identifying a few influencers and then looking at the people that are following them, and then follow them back.

Better still, you can use a growth service to automate your follow/unfollow cycle. You can change the settings so that they suit your needs, and make sure you use a certain hashtag to get the followers you need. Check out this Medium article to find out how following people works, and then choose the right service to do this.

Run Contests

One of the best ways to build a massive following is to run a contest so that you can drive more engagement. However, not all contests are suitable to grow your audience; there are those that matter and some that don’t matter at all. What you need to do in this case is to try and come up with a unique angle to the contest. Instagram users are used to so many contests each day, so yours needs to stand out to get something out of it.

Make sure the contest helps you get more users to the account or more likes to a post. The instructions in the contest ought to encourage the users to follow, link and tag a friend so that you come up with a giveaway loop. The bigger the loop, the higher the number of followers you are likely to get.

Join Groups

Telegram is one of the tools that many brands are using to get some more followers and likes. When you look at this messaging tool, you find that many groups are directed towards a certain niche. Join influencer groups on Instagram to get more powerlikes. A lot of influencers have come together to form the groups, and these groups are the ones that allow you to get as many likes as possible. You can find the groups on forums and blogs.

Make Yoru Followers Stay Longer on the Posts

The new Instagram algorithm requires that you enhance the duration of the engagement. If the audience views your posts for a while longer, then the posts are more likely to show up at the top of the feeds. Try to come up with content that requires your viewers to stay longer on the posts.

A great way to do this is to use calls to action, which require your audience to do something.

The Bottom-line

Growing your Instagram account requires a more tactical approach than before, especially due to the new algorithm that requires more from you than you used to offer. Take time to read through these tips to understand what you need to do.

Blog, Marketing
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